About Us

As a first-generation Italian, my initial and ongoing challenge was not having the ability to speak proper English. I struggled through school until the tenth grade I made the honor roll for the first time…what an achievement for me!

When I was seven, my family owned an Italian restaurant near the boardwalk in Wildwood, New Jersey. One day my favorite uncle John came to pick me up to go fishing on the pier. While fishing, he looked down at me and said, “Jo Jo, you can bring the horse to the water, but you can’t make it drink.” I replied, “ZIO-(Uncle), how do you make it drink?” The surprise on his face left him speechless for a brief moment then he replied, “I don’t know.”


Wheel Potential

Ever since then, I’ve been asking myself that same question and instead, I asked myself, “How Do I Get Someone To Help Themselves?” I had this burning desire to help people help themselves, so I did. 

First as a Hospital Corpsman in the NAVY, then opened a personal training studio called Total Fitness and operated if for 24 years. I then went back to finish my degree in 2015 at 52, then started a life coaching-behavior specialist business in 2017 called Wheel Potential.

The Birth of

Wheel Potential won numerous awards and was then rebranded to B-posi+ive. The wheel still exists but the app B-pos[+]ve is extraordinary because of its accessibility and its ability to get information directly from people based on their feelings and pulse. This app is the answer to the question I asked all those years ago as it helps people to help themselves.

the mission

Our mission is to empower users to take control of their thoughts and feelings, fostering a positive mindset that leads to a balanced and harmonious life. B-posi+ive helps people fully engage in their lives by providing an accessible, user-friendly platform that nurtures self-awareness, growth, and resilience.

The Vision

Our vision is to create a world where mental health is prioritized, and individuals are equipped with the tools to help themselves navigate the complexities of their emotional landscape. We aim to help in mental health management, transform lives and contribute to a happier, healthier global community.

Our Dedicated Team

Andrea Del Giudice

Director of Communication

Giuseppe Del Giudice

President & Inventor


Director of Communication


B-posi+ive and Wheel Potential have received many awards for their impact on mental health and personal growth. These accolades celebrate our dedication to empowering individuals in their journey towards well-being. Experience the award-winning difference with B-posi+ive.